It may not be clear to the reader the difficulty of controlling the acceleration of the development of modern technologies used in our current life (whether they are services or technical products) and these changes have a direct impact on sales representatives and marketing managers working in this field through: the difficulty of knowing the demand for the current technical product Accurately and provide an offer commensurate with the demand to the emergence of a new product that erases what preceded it, and the difficulty of providing technical service commensurate with the needs of different customers.
First: Difficulty in pricing: As we know that technical sales are not flexible in demand, this means that the increase in demand for them does not directly affect their price; therefore some companies resort to diversifying their products or services in order to vary the prices between them.
Second: Difficulty in promotion: Promotional operations are all activities that generate a series of contacts and responses with current and prospective clients. The promotion process depends on the type of product or technical service and the purchasing position of the consumer, and the promotional campaign should be commensurate with the marketing objectives.
Third: The difficulty of distribution: Distribution is the tool that puts the product or service in the hands of the customer and the challenge with the distribution process is to accelerate the delivery of goods or services to customers in order to maintain the fulfillment of their desires and their loyalty to the brand, and notes that competition between technical sales companies increases and this directs companies To display its products or services on platforms similar to those of competitors.
In order to understand sales development strategies, you need to know what the word sales strategy means?
Sales Strategy: The strategy that helps in defining the goals of the facility and converting potential customers into loyal clients. The sales strategy must include a plan in which the brand of the facility and its products are developed to obtain a competitive advantage because this helps increase the percentage of sales in the market ( That is, increase the market share) and focus on the target customers and communicate in the language that suits them, and one of the most important steps for preparing a successful sales strategy is to set a clear plan for the market and prepare goals based on facts about the product or service and evaluate the previous performance and determine the current economic situation of the facility and what you want to reach it .
Basic steps for preparing an effective technical sales strategy:
A- Setting goals: Setting goals in light of the company’s goals, mission, and vision.
B – Analyzing opportunities and challenges in the surrounding external environment: all the changes and developments surrounding the company that highlight marketing opportunities and challenges that threaten its existence.
C – Analysis of weaknesses and strengths in the internal environment: the process of internal analysis represented in accurate self-criticism and examination of the strengths and weaknesses of the facility.
D- Setting the appropriate strategy: According to the target group and the goal to be achieved, each segment of your customers has specific goals that you reach with a specific strategy.
In the end … sales strategies are one of the most important pillars of corporate success today even if the company is not specialized in technical products and services, sales always depend on successful marketing strategies.