1- Providing advisory services, economic studies and analytical readings that help existing and emerging pioneering companies to reach the smart investment decision in several ways suitable for all financial solvency of the various sectors

2- Assisting and facilitating investment decision-making for business owners, ideas and investors by enabling investors and entrepreneurs to engage in business and investment to contribute to empowering and developing the economy in the Kingdom of Saudi Arabia and the region

3- Harnessing technology and benefiting from it by providing a package of digital services that enable beneficiaries to access them from inside and outside the Kingdom, in both Arabic and English